Hashmukh Kerai


Taking a minute to speak with us the JUST F*CKING DO IT man himself, Hashmukh Kerai, tells us all about his journey, his ‘passion projects’ and everything in between!

Are you currently working on a personal project?

I work on multiple personal, or I call passion projects, all the time. I currently have a 3D series called Abstract Shiz, which is basically what it says on the tin. I making a random, abstract piece of art at least every fortnight, in hopes to better my 3D skills and create a style of work that I can't normally find in commercial work. All in hopes that I get noticed for it and asked to then do more of that by my clients.

You sometimes have to create the portfolio you want to be hired for, rather than wait to be hired for the perfect job that may never come.

Have you always wanted to work in the creative industry? If yes, can you tell us why? If not, how did you land your current position?

I originally wanted to become an electrical engineer, but once studying it at college, I found out it was more of a hobby that was lead on by trying to fix toys and electrical gear growing up. I was always creative in school, but once I got into university I found my passion of making and designing, and this lead me to entering the creative industry.

What has been your biggest achievement to date and why?

My biggest achievement is simply the career I have now. To be my own boss, wake up every morning and somehow, get paid to make things. I choose my clients, my jobs, and my hours. Most people would only dream to have this freedom with their careers, but hard work and perseverance can get you anything.

What would you describe as you biggest obstacle so far?

My biggest obstacle is and has always been taking the first step. I tend to worry way to much about the end result of anything I want to do/make, that I stifle myself before I have even started. It's a common problem I find in most creatives, and hard to overcome when you put so much of yourself in your work.

Taking a lighter note what and who inspires your creative process?

I am normally inspired by life itself and the journey of exploration. Coming across certain avenues, individuals and problems all shape my creative process and the way I think and approach my work.

What three tips would you give your younger self?

Take the first step in any project or thing you do.

Get outside your comfort zone more.

Make more stuff.

What words of wisdom do you have for other creatives?

To take the leap of faith, and make the project you have been thinking about for the last year!

If you had the opportunity to get a message across to a large group of people, what would you message be?

I would really just tell anyone, to do what you love, make and do what your passionate about. We spend too much time delaying our happiness and reaching for our dreams, putting it off for the right moment or opportunity to arrive. Put the work in and do what you love, it will pay off before you know it, and you will create your own opportunity.

What legacy would you like to leave behind?

That's a hard one. But hopefully just art that makes people smile a little. Along with a method or way of working that can show people that if I can do it, anyone can. I'm just a brown kid born and bred in east London, from immigrant parents and from a working class background where we had to struggle. But as my parents taught me, you can work your way through anything that life and your surroundings throw at you.


Twitter @HashmukhKerai

Instagram @hashmukh


Soala ClarkeComment